Abbey Haymond

As a graduate assistant, I teach multiple sections of the visual communications sequence at the  University of Nebraska-Lincoln  (UNL). I lead groups of students into the world of multimedia and introduce them to the necessary concepts to succeed in the field. What they learn goes beyond lectures and textbooks. Students get a design-centered educational experience that fosters their understanding of content design principles and the diverse roles of media in our society. In our sessions, students learn new skills through hands-on projects that transfer to the mass communications field. Not only do they broaden their creative media skills, but they also gain invaluable real-world experience in content development. They work alongside instructors and mentors to craft innovative stories that resonate in today’s dynamic media environment. But my role goes beyond being an instructor; I see myself as a facilitator, a mentor, and a resource for my students. Whether it's guiding them ...

The battle for consumer attention in marketing and media is more competitive than ever, but artificial intelligence (AI) has emerged as an ally. With its ability to process vast amounts of data and make informed predictions, AI is transforming the landscape of marketing across various sectors. Let's delve into how AI is reshaping the industry and the impact it has on marketing strategies. One of the most noticeable impacts of AI in media is the increase in personalized content recommendations. Platforms like Netflix, Spotify, and YouTube  leverage AI algorithms  to analyze user behavior and preferences. They can deliver tailored recommendations that keep consumers engaged. By understanding individual tastes and viewing habits, AI ensures that users are presented with content that aligns with their interests, leading to increased engagement. The influence of AI doesn’t stop at content curation. AI-powered analytics have revolutionized advertising by enabling marketers to target...

There are just a few short months before graduation, and we are all eager to explore the next phase of our lives. As you prepare to graduate, remember to celebrate your victories and make the most of your last semester. There are plenty of things to check out in Lincoln, and you can get started with these 5 ideas.   1. Catch a Show Downtown Look at events going on at the Lied Center and PBA. If you enjoy comedy, Jeff Dunham has a comedy tour in Lincoln on April 27. My favorite show I saw was last spring when I watched my friend perform in The Play That Goes Wrong. The  Nebraska Repertory Theatre  has entertaining shows put on by students. 2.  Check Out Husker Events Watch a game downtown at Pinnacle Bank Arena (PBA) for Huskers basketball or Haymarket Park for Huskers baseball. See for yourself what makes Nebraska Fans so special! You can find all upcoming sporting events and other campus activities on  Nebraska’s Event Calendar . 3.  Take a Break School ge...