With football season approaching, let's look back at Super Bowl 58 — the most watched sporting event in United States history. In Las Vegas, I had the opportunity to connect with sports media professionals and dive deep into the world of sports media marketing. Applying what I have learned in my studies to the production of events supported by NFL Alumni Media was an enriching experience. It ignited my passion for exploring the intersection of sports, entertainment, and media surrounding the Super Bowl and the National Football League (NFL). One of the most influential stories in sports and entertainment revolves around the love story of pop star Taylor Swift and NFL Tide End Travis Kelce. He is a part of the Kansas City Chiefs, beating the San Francisco 49ers 25-22 in Super Bowl 58 . And who was there to cheer him on? You guessed it—Taylor Swift herself. Swift's presence at the Super Bowl and other Chiefs games sent shockwaves through the sports media lan...